Skyrocket your sales in 30-days
Developing a marketing plan is nothing more than setting goals and making a to-do list that will get you there. If you don’t have experience in this field, a monthly marketing active calendar is a great tool to get organized, save time and actually reduce stress.
To help you with this process, we’ve put together a temple that a beauty supply store owner can use to drive more in-store traffic and boost sales.
“If you try you will either succeed or fail. If you succeed keep going if you fail learn from it and move on.”
CEO Salon Media22
Helpful Marketing Calendar Tips
Identify your store target audience
– What’s their age
– What’s their medium income
– What’s their nationality
After determining your ideal target market start developing an in-store marketing campaign that targets this audience
In-Store events idea
Host weekly in-store event’s and classes that will appeal to your target audience. Here is a list of in-store events the cost less than $25 to host.
Partner with local influencers in your area such as hair stylist and makeup artist and do in-store demonstration and class it’s a win-win.
Clearance flash party
Email your customer a flash clearance and BOGO event where you have products deeply discounted
Product Day Party
Throw a day party with a DJ or musice from your music stream app creating an in-store shoping party
Popular Product Events
Plan events around your top profit margin products
Educational workshops and classes
Educational workshops are great to help your customers learn how to use your product you offer.
Not all in-store events have to benefit the customer. Give people a chance to give back to the community and host a food or clothing drive. This could be extra effective if the items can be purchased at your store. Don’t forget to contribute too!
Award Discounts for In-store Visits
Encourage customers to check in on Facebook, Swarm or another app that your target market is likely to use. This encourages them to come into the store, as well as spread the word. Take it a step further and tell them to post about how excited they are for the discount so others learn of this opportunity.
Exclusive freebies for in-store purchases can encourage customers to visit your space instead of ordering online. If you have an existing customer loyalty program, offer bonus points and rewards for customers who visit your physical location.
To allow customers to “check in” to your store, create a free business profile with Google, complete with your location, phone number and updated business hours. Set up a profile with Swarm/Foursquare as well, so users can check in to your location via the app.
Do a bit of research to find out what type of music your customer base would like to listen to, and hire bands or DJs to play while they shop. Some customers might come into your store for the music – and end up walking out with a bag full of products.
Events Outside Your Store
Host a cleanup at your local park, offer a free fitness class at the gym down the street, or give free makeovers to women at their place of work. Then hand out coupons that customers can use if they visit your store.
When looking for innovative ways to attract customers to visit your brick-and-mortar location, get creative. As long as you have your finger on the pulse and understand your customer base, you can find unique opportunities to encourage them to visit your shop.
Plan your calendar with your employee’s. When you get their input, in the beginning, they become more motivated to make sure your events are a big success. Make it competitive the employee that event idea is the biggest success gets a day off with pay something like that.
– Be sure to get feedback from your customer on each event you have.
– Get suggestions from your customer on future event’s even run a contest on the best in-store event idea