Salon Professionals Insights

The Evolution of Advertising via Influencers

Clearly the (digital) future of advertising will be dominated…

5 Features Your Salon App Should Have

The Salon and Spa is one industry that’s based on repeated…

Are you paying attention to consumer buying habits and needs? We are!!

According to a report from Cowen, by 2028 Gen Z and millennials…

Where does online sales leave professional hair care marketers? Do you have a Mobile App that can boost your sale?

The US is the biggest salon hair care market in the world, and…

TARGET’S INVITE-ONLY APP GIVES CONSUMERS A VOICE

  Imagine a world where brands can get instantaneous feedback…

TO BEAT AMAZON, YOUR BRAND SHOULD BECOME AMAZON

  In recent years, physical retail stores have been…

L’Oreal’s Redken drives salon visits and increases user engagement with robust mobile strategy

For L’Oreal, mobile is a cornerstone of a smart marketing strategy that encompasses many channels. Especially for the company’s Redken brand, a 360-degree mobile effort focuses on custom mobile experiences for a variety use cases: cosmetology students learning in a classroom, professional hairdressers working in a salon, and consumers on the go looking for products or services. For each one, the company takes a different approach, and all have become highly successful.

How much does culture matter in branding?

Company culture is a buzz phrase for job candidates and human…

How Digital Apps are Re-Defining Salon Professionals Lives

Victoria Bickford, Sales Manager of Salon Media22, is a dynamic…

How to Keep Clients When a Stylist Leaves

1. Contact the departing stylist’s clients – immediately Your…

Remodel Your Salon and Change Your Image

Have you considered upgrading your salon, expanding or even moving…

How to Get Your Clients Hair Back to a Healthy State

How you wash your hair and the products you use can go a long…

When is it Time to Change Your Hair Color?

Changing hair color has always symbolized, to me, that I was…

Keeping Your Salon Clean for Your Clients

Overall Inspection Walk into the salon as if you were a customer,…

Free Salon Marketing Tools to Help You Save Time

Salon marketing can be struggle for any spa or salon owner,…

How to Improve Your Salon's Client Retention

Ever wondered who are your most loyal clients? Men or women? It’s…

How to Maintain Healthy Hair This Spring

Getting the most amazing and trendy haircut and color won’t…

Salon Management Success

As a salon owner, you may be a multitasking master, juggling…

Added Hair Tips For Your Clients During Warmer Months

1) Invest in a shower filter. Switch out your regular shower…