Salon Professionals Insights

L’Oreal’s Redken drives salon visits and increases user engagement with robust mobile strategy

For L’Oreal, mobile is a cornerstone of a smart marketing strategy that encompasses many channels. Especially for the company’s Redken brand, a 360-degree mobile effort focuses on custom mobile experiences for a variety use cases: cosmetology students learning in a classroom, professional hairdressers working in a salon, and consumers on the go looking for products or services. For each one, the company takes a different approach, and all have become highly successful.

How much does culture matter in branding?

Company culture is a buzz phrase for job candidates and human…

How Digital Apps are Re-Defining Salon Professionals Lives

Victoria Bickford, Sales Manager of Salon Media22, is a dynamic…

How to Keep Clients When a Stylist Leaves

1. Contact the departing stylist’s clients – immediately Your…