Salon Professionals Insights

The Evolution of Advertising via Influencers

Clearly the (digital) future of advertising will be dominated…

5 Features Your Salon App Should Have

The Salon and Spa is one industry that’s based on repeated…

Are you paying attention to consumer buying habits and needs? We are!!

According to a report from Cowen, by 2028 Gen Z and millennials…

Where does online sales leave professional hair care marketers? Do you have a Mobile App that can boost your sale?

The US is the biggest salon hair care market in the world, and…

TARGET’S INVITE-ONLY APP GIVES CONSUMERS A VOICE

  Imagine a world where brands can get instantaneous feedback…

TO BEAT AMAZON, YOUR BRAND SHOULD BECOME AMAZON

  In recent years, physical retail stores have been…

L’Oreal’s Redken drives salon visits and increases user engagement with robust mobile strategy

For L’Oreal, mobile is a cornerstone of a smart marketing strategy that encompasses many channels. Especially for the company’s Redken brand, a 360-degree mobile effort focuses on custom mobile experiences for a variety use cases: cosmetology students learning in a classroom, professional hairdressers working in a salon, and consumers on the go looking for products or services. For each one, the company takes a different approach, and all have become highly successful.

How much does culture matter in branding?

Company culture is a buzz phrase for job candidates and human…

How Digital Apps are Re-Defining Salon Professionals Lives

Victoria Bickford, Sales Manager of Salon Media22, is a dynamic…

How to Keep Clients When a Stylist Leaves

1. Contact the departing stylist’s clients – immediately Your…