Salon Professionals Insights

The Evolution of Advertising via Influencers
Clearly the (digital) future of advertising will be dominated…

5 Features Your Salon App Should Have
The Salon and Spa is one industry that’s based on repeated…

Are you paying attention to consumer buying habits and needs? We are!!
According to a report from Cowen, by 2028 Gen Z and millennials…

Where does online sales leave professional hair care marketers? Do you have a Mobile App that can boost your sale?
The US is the biggest salon hair care market in the world, and…

TARGET’S INVITE-ONLY APP GIVES CONSUMERS A VOICE
Imagine a world where brands can get instantaneous feedback…

TO BEAT AMAZON, YOUR BRAND SHOULD BECOME AMAZON
In recent years, physical retail stores have been…

L’Oreal’s Redken drives salon visits and increases user engagement with robust mobile strategy
For L’Oreal, mobile is a cornerstone of a smart marketing strategy that
encompasses many channels. Especially for the company’s Redken brand,
a 360-degree mobile effort focuses on custom mobile experiences for a
variety use cases: cosmetology students learning in a classroom, professional
hairdressers working in a salon, and consumers on the go looking for products
or services. For each one, the company takes a different approach, and all have
become highly successful.

How much does culture matter in branding?
Company culture is a buzz phrase for job candidates and human…

How Digital Apps are Re-Defining Salon Professionals Lives
Victoria Bickford, Sales Manager of Salon Media22, is a dynamic…

How to Keep Clients When a Stylist Leaves
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1. Contact the departing stylist’s clients – immediately
Your…

Remodel Your Salon and Change Your Image
Have you considered upgrading your salon, expanding or even moving…

How to Get Your Clients Hair Back to a Healthy State
How you wash your hair and the products you use can go a long…

When is it Time to Change Your Hair Color?
Changing hair color has always symbolized, to me, that I was…

Keeping Your Salon Clean for Your Clients
Overall Inspection
Walk into the salon as if you were a customer,…

Free Salon Marketing Tools to Help You Save Time
Salon marketing can be struggle for any spa or salon owner,…

How to Improve Your Salon's Client Retention
Ever wondered who are your most loyal clients? Men or women?
It’s…

How to Maintain Healthy Hair This Spring
Getting the most amazing and trendy haircut and color won’t…


Added Hair Tips For Your Clients During Warmer Months
1) Invest in a shower filter. Switch out your regular shower…