Distributors Insights

The Evolution of Advertising via Influencers
Clearly the (digital) future of advertising will be dominated…

Are you paying attention to consumer buying habits and needs? We are!!
According to a report from Cowen, by 2028 Gen Z and millennials…

Where does online sales leave professional hair care marketers? Do you have a Mobile App that can boost your sale?
The US is the biggest salon hair care market in the world, and…

TARGET’S INVITE-ONLY APP GIVES CONSUMERS A VOICE
Imagine a world where brands can get instantaneous feedback…

TO BEAT AMAZON, YOUR BRAND SHOULD BECOME AMAZON
In recent years, physical retail stores have been…

L’Oreal’s Redken drives salon visits and increases user engagement with robust mobile strategy
For L’Oreal, mobile is a cornerstone of a smart marketing strategy that
encompasses many channels. Especially for the company’s Redken brand,
a 360-degree mobile effort focuses on custom mobile experiences for a
variety use cases: cosmetology students learning in a classroom, professional
hairdressers working in a salon, and consumers on the go looking for products
or services. For each one, the company takes a different approach, and all have
become highly successful.