Entries by Kimberly Guerrero

Happy Clients = A Successful Salon

In the beauty industry, a happy customer is the best advertisement for your business. Think about it- word of mouth is such a powerful thing! They leave the salon with a great big smile on their face and are happy to share the news of their latest treatment, and where they got it, with everyone […]

Building Clientele for the New Year

The salon industry lends itself to repeat customers because the services are utilized on a regular basis. Before you get repeat customers, you need to get people through the salon doors initially. Various methods of promotion get the word out about your salon services. The way you treat those first-time customers affects whether you’ll get […]

8 Must-Know Tips to Grow Your Salon Business

Benny Dohrmann, CEO Space International Founder, shares with SALON TODAY his insights from years spent working with entrepreneurs. Here are eight essential tips for shaping a good idea into a great business. Here are eight essential tips for shaping a good idea into a great salon business: 1. “You can’t build a salon business like […]

Salon Marketing Ideas for January and February

New Year salon marketing ideas for January & February January and February are traditionally tough months for hair salons, aesthetic clinics and beauty spas with clients tightening their belts after the frenzied Christmas spend. How you boost your New Year bookings depends, to a large extent, on the type of treatments and services you offer. […]

Using Social media to Grow Your Business

When you own a commission salon, attracting new clients is usually pretty simple—if your salon is located along a busy street, that is. But when you work in a salon studio, such as Sola Salon Studios (the largest salon studio concept in the country, home to nearly 5,000 providing salon professionals!) you have to focus on specific marketing tactics to successfully […]

Top 10 Salon Marketing Ideas for the Pros

By Anna Dizon on January 4, 2018 | Marketing, Retail, Salons | Comments (45) Salons are everywhere, and if you’re planning to get into the beauty business, it’s important to understand how you can differentiate yourself and attract clients. To help you out, we spoke with industry professionals to get their advice. Here are 10 salon marketing ideas from the pros to help you […]