Entries by frankrobinsonadmin

Social Media Spring Cleaning Tips

When is the last time that you paid close attention to your social media efforts, beyond posting on Facebook and Twitter? The years go on, with daily postings of blogs, photos and videos, and we lose sight of some of the housekeeping that should be done to keep our spa social media brand updated. Let’s […]

Spring Online Ideas for your Salon

Many go into hibernation for the winter months. Spring is an excellent time to remind your current clients (and future ones too) why they need to book their next appointment at your salon or spa. Here are four fresh, fun, and fabulous ways to gain clients this Spring. High school students Spring often means that […]

Increase Your Salon’s Growth by Selling Products

We know what you’re thinking: “I didn’t get into this business to sell retail…” Get this, your clients actually want it. Selling retail is one of the best ways to retain clients, earn their trust, and increase the amount of money they spend each visit. Not convinced? Here are the facts: Recommending products to clients so they […]

Ways to Improve Your Salon Business

Attract More Clients That’s a no-brainer, right?  But how do you go about doing that? Create a referral program.  Car dealerships do it, why not you?  Give current customers the opportunity to earn rewards for bringing in friends, family, and even strangers.  You can offer discounts on services, free products, or consultations—anything to get new […]

Hiring Staff for Your Salon in 2018

One of the more challenging aspects of being a salon owner will be hiring and retaining good employees. This can seem like a daunting task, not just because both of these responsibilities can be very time-consuming but also because there’s so much riding on employees’ skills. Their ability and talent, as well as their attitudes […]

Make Your Salon Stand out From the Crowd

1. Look at your customer’s experience from the outside in When we’re thinking about new customer service angles in our own hair or beauty business, we tend to fall back onto familiar ground, look for patterns that worked for us before, and rely on our past norms and assumptions. Yet, when we look at someone […]

Happy Clients = A Successful Salon

In the beauty industry, a happy customer is the best advertisement for your business. Think about it- word of mouth is such a powerful thing! They leave the salon with a great big smile on their face and are happy to share the news of their latest treatment, and where they got it, with everyone […]

Building Clientele for the New Year

The salon industry lends itself to repeat customers because the services are utilized on a regular basis. Before you get repeat customers, you need to get people through the salon doors initially. Various methods of promotion get the word out about your salon services. The way you treat those first-time customers affects whether you’ll get […]

8 Must-Know Tips to Grow Your Salon Business

Benny Dohrmann, CEO Space International Founder, shares with SALON TODAY his insights from years spent working with entrepreneurs. Here are eight essential tips for shaping a good idea into a great business. Here are eight essential tips for shaping a good idea into a great salon business: 1. “You can’t build a salon business like […]

Salon Marketing Ideas for January and February

New Year salon marketing ideas for January & February January and February are traditionally tough months for hair salons, aesthetic clinics and beauty spas with clients tightening their belts after the frenzied Christmas spend. How you boost your New Year bookings depends, to a large extent, on the type of treatments and services you offer. […]