Entries by frankrobinsonadmin

10 Secrets to Becoming a Successful Hairdresser

Dreaming of success? It’s not that far away after you read these 10 secrets (exposed!) to becoming a successful hairdresser! Establish only a few of these tips into your daily routine and you will be happier with your career in the long run. Here, Damien Carney, Joico International Artistic Director and multiple NAHA finalist, knows […]

5 Core Values for Salon Success

“50 percent of the reason clients come to you has nothing to do with a comb, brush or color bowl – it’s because they like you—so build relationships!” states Eric Fisher, owner of award-winning Eric Fisher Salons & Academy in Wichita, KS. In his best-selling business and training guide, Source Book, Eric makes it crystal […]

8 Steps to Opening a Salon Studio

You’ve been dreaming about owning your own salon, about the flexibility and autonomy of being your own boss. But, how do you know if you’re really ready? Step 1: Gut Check Self-motivated stylists choose salon suites and studios for a variety of reasons: to create their one-of-a-kind salon culture, build their clientele, grow their business […]

4 Steps to Bring Clients Back

“20% of your clients make up 80% of your business,” notes Eric Fisher, owner of award-winning Eric Fisher Salons & Academy in Wichita, KS. Everyone loses clients. It’s just a part of doing business, but to keep your 20% base strong and growing, it important you try to bring back missing clients.  In 52 Weeks […]

8 Budgeting Basics to Keep Your Salon Out of Debt

“The first step in sticking to a budget is pretty obvious: having one,” states Neil Ducoff and his team at Strategies. It’s based on estimated expenses and sales projections for a specific period of time. Most people have personal versions; though a business budget is more complex, the concept remains the same, and they are […]

How to Build and Keep a Clientele in the Salon Industry

The salon industry lends itself to repeat customers because the services are utilized on a regular basis. Before you get repeat customers, you need to get people through the salon doors initially. Various methods of promotion get the word out about your salon services. The way you treat those first-time customers affects whether you’ll get […]

How to Keep Your Clients Coming Back!

Miki Wright Beauty SuperStars Wow! My mind is blown! I just read an article in Salon Today magazine (online) that 7 out of 10 of your new clients are NOT coming back to you! If your business were a patient, it would be on life support! At that rate, do you realize how hard you […]

5 Hair Salon Marketing Tips

Your hair salon can probably survive even without marketing and that’s perfectly fine if you’re only interested in getting by, making payroll and covering operating costs. However, those hair salon owners who actually thrive and become prosperous are ones who know how to effectively market their businesses. Here are some of the most successful and […]

Your Marketing Can’t Cut Its Own Hair

4 Keys to Social Media and Email Marketing Success Imagine this: Your client arrives and is welcomed and treated to hospitality. You’ve done your consult, draped them with a cape and taken them to the shampoo bowl (or completed any other preparations you need to make). All of the set up has been done. And […]