Entries by frankrobinsonadmin

How much does culture matter in branding?

Company culture is a buzz phrase for job candidates and human resources departments — but it’s something that marketing departments should think about too. Culture and brand ought to go hand in hand, argues Denise Lee Yohn in her new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.” In it, Yohn encourages companies to build […]

How to Keep Clients When a Stylist Leaves

1. Contact the departing stylist’s clients – immediately Your very first move is to get in touch with the stylist’s clients and recommend another member of your salon team. Far better your clients hear the news from you than from the departing stylist or rumours ‘on the street’. I think a personal phone call is […]

Remodel Your Salon and Change Your Image

Have you considered upgrading your salon, expanding or even moving into a new space, but wondered if now is the right time? This might be the best time to start planning an image upgrade and a salon remodel. Many things have changed in the way we conduct business in the salon environment. The once loyal […]

How to Get Your Clients Hair Back to a Healthy State

How you wash your hair and the products you use can go a long way toward maintaining smooth, shiny hair. Follow these simple tips from dermatologists to maintain healthy hair. Wash oily hair more frequently. How often you wash your hair should be based on how much oil your scalp produces. If your scalp is […]

When is it Time to Change Your Hair Color?

Changing hair color has always symbolized, to me, that I was ready for something to change. Had a breakup?  Dyed my hair. Left a job? Dyed my hair. Felt like things weren’t moving forward in my business?  Yep! I dyed my hair.  Even if I couldn’t effect any change anywhere else in my life, I […]

Keeping Your Salon Clean for Your Clients

Overall Inspection Walk into the salon as if you were a customer, or better yet, a state board inspector, who will likely visit anyway. Take a look at the place as a whole. The floors, counters, displays and walls must be free of smudges, smears or dust. Look for hair on the floor, especially in […]

Free Salon Marketing Tools to Help You Save Time

Salon marketing can be struggle for any spa or salon owner, and helpful tools that save you time and guide you in the right direction are invaluable. So we’ve made a list of nine free salon marketing tools that will help you boost your salon marketing efforts. Canva Infographics are a powerful way to share valuable content […]

How to Improve Your Salon’s Client Retention

Ever wondered who are your most loyal clients? Men or women? It’s an interesting question. I guess most of us would say women tend to be more dependable and easier to retain. In fact, a recent study revealed that men and women are loyal to their hairdresser/beautician in different ways. If you understand these subtle […]

How to Maintain Healthy Hair This Spring

Getting the most amazing and trendy haircut and color won’t count for much if your hair is dead, damaged and unhealthy. One of the best things you can do to improve the appearance of your hair is to invest some time and products into improving its health. Spring time is an ideal time to pamper […]