Attract More Clients
That’s a no-brainer, right? But how do you go about doing that?
Create a referral program. Car dealerships do it, why not you? Give current customers the opportunity to earn rewards for bringing in friends, family, and even strangers. You can offer discounts on services, free products, or consultations—anything to get new people in the door. Likewise, you can offer new clients discounts in order to eliminate their fear of the unknown.
Target different clientele such as men and children. Offer competitive rates on “standard” haircuts that most go to barbers for. Dedicate a portion of your salon just to children—not only will it help the stressed-out busy moms and dads relax a little when they come to get their hair done, you may end up cutting the kid’s hair as well. The only caveat with this is that the kids’ area of your salon shouldn’t be within sight or ear-shot of your regular clientele.
Look for unique marketing opportunities. One entrepreneurial salon owner in Bangor, Maine writes a weekly hair advice column for a weekly newspaper with a circulation of over 17,000. (That’s a big bang for a few minutes’ worth of work.)