The salon industry lends itself to repeat customers because the services are utilized on a regular basis. Before you get repeat customers, you need to get people through the salon doors initially. Various methods of promotion get the word out about your salon services. The way you treat those first-time customers affects whether you’ll get their return business the next time they need a cut, color or spa service. Work on building your image and providing top-notch salon services to build and maintain your client base.
1. Outline your intended clientele based on the image you build for the salon. Examples include clients with big budgets, busy families or thrifty people who want an affordable haircut. Tailor your salon decor, services and marketing toward the intended audience.
2. Build your own website for your salon services. Promote the website and your salon through social media networks like Twitter, Facebook and a business blog. Use these channels to tell clients about such things as special deals, new hairstyles, gift ideas from your salon, contests and other promotions.
3. Promote your services at community events such as trade shows or holiday events. Sponsor a youth sports team as a way to advertise and connect with the community.
4. Run a referral program or frequent customer card to reward your current clients. Offer a discount on services for each referral or after a set number of visits to the salon.
5. Host an open house at the salon to attract new customers. Hold a giveaway, offer refreshments and provide information about your services.
6. Listen to your clients and respond to their requests to build trust and create a favorable image of your services. Connect with your clients on a personal level to encourage return visits and referrals.
7. Schedule each customer’s next appointment before she leaves the salon. This promotes repeat customers at regular intervals to help you maintain a steady income.
8. Maintain a list of all clients. Call customers who haven’t used your services in several months to reconnect and potentially get a client back. Send thank you notes periodically to your clients for a personalized touch.