How to market as a hair stylist – Probably your strongest marketing technique within the salon itself is word-of-mouth advertising. Even when people are leery of salespeople, they tend to trust their friends’ recommendations. Don’t underestimate the power of simply asking customers to refer you. Another trick is to give two business cards instead of one, pointing out that the other card is for a friend. Simple techniques such as offering referral service discounts, coupons or gift cards for referrals can motivate current customers to bring in new ones.
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Understanding Your Market
Stylists have to understand who their clients are before they can market effectively. In addition to basic market research techniques, such as reviewing press releases from competitors, get out into the community and portray yourself as part of it. Establish relationships with any person or organization that might have hair needs, such as photographers, wedding coordinators and even chemotherapy patients in hospitals. Sponsoring events, donating services for charities and doing exhibits are opportunities to reach out.
People are as concerned as much with the aesthetics of their hairstyle as they are with its functionality. In the same way people generally don’t buy art they haven’t seen, people also usually want to see examples before they feel comfortable sitting in your chair. Putting together a good portfolio is an absolute marketing must. Put a hard copy in the salon and a digital copy on your website.
Marketing has advanced with technology. To stay competitive, take advantage of digital marketing opportunities. These include having an excellent, easy-to-navigate website, establishing a text program where clients can receive sales updates and promotional codes, and using social networking sites to get the word out about salon news. Do not let the methods sit idle. Nothing says “apathetic” like a blog that hasn’t been updated in weeks, for example.
Impression and Continued Contact
Uses the word “market” as an acronym to help owners and workers market effectively: Memorable, Appearance, Responsiveness, Keep in Contact, Evaluate and Target. Memorability means making the client feel worthwhile through techniques other salons might not offer. Your appearance should show you view your work as a stylist as a serious, professional enterprise. Responsiveness means you’re quick to interact with clients and don’t seem distracted. Keeping in contact means communicating with clients you have on a regular basis, such as sending them a coupon on their birthday or a short note saying you’ve missed their business. Evaluation means you look at everything going on in the salon and constantly look for errors, ways to improve and what has been effective. Targeting means you focus on trying to meet new clients every day..