A beauty salon owner asked me yesterday for my ideas on the best marketing habits to grow her salon. I thought it was an intriguing idea so here they are.
Of course, I can think of dozens more, and some may be better and more effective. However, these 5 salon marketing habits are all easy and quick to do, which in my book makes them more likely to get done. It’s so easy to procrastinate when it comes to marketing your hair or beauty business. There are so many calls on your time.
Build in just one of these marketing habits every day of each week and you’ll be well on the way to business growth. And, like a diet, if you fall off the marketing wagon one day, just climb back on the next. One day isn’t going to spoil your earlier work.
1. Make time to work on your business
Get in 20 minutes earlier every day so you immediately have the extra time you need for your marketing habits!
And if you’re not an early bird, just stay for 20 minutes at the end of the day. You need to make time to work on your business, not just in.
2. Ask for testimonials
Approach just one client a week for a testimonial. Then use them on your salon website, Facebook, spa email marketing, advertising and in-salon promotional materials. Just remember to get your clients’ consent to do so, and ideally include their name.
3. Thank you goes a long way
Delight a client for 50p. Yep, just invest 50p in a 2nd class stamp and hand-write a note or card to them. With texts, emails and tweets the standard way of communicating these days, a thoughtful personal card goes a very long way.
Wondering what to write? Congratulations, happy birthday, good luck, new home, commiserations or just thank you. It only needs a couple of lines.
Do this habit once a week and you’ve wowed 50 clients by the end of the year. And it’s so simple.
4. Better salon social media
I’ll take it as read that you’re already in the habit of answering queries and comments on your social media. So, to grow your hair or beauty business try spending your 20 minutes one day of the week networking online. Spend 20 minutes following local businesses on your preferred social media channel – Twitter, Facebook, Pinterest… comment on their pages and accounts. Don’t post sales type messages about your latest salon offer or new beauty service. Instead talk about them. Compliment something they have done, get to know them. And next week, go back and do the same again. And again.
Making new business contacts is key to spreading the word about your hair or beauty salon. These new local contacts will come in handy when you want to do a joint Valentine promotion or are looking for a partner for a competition. But you need to put the ground work in first. It’s a great marketing habit to get into.
5. Track Progress
This is the MOST important salon marketing habit.
Many hair and beauty businesses do find measuring and monitoring their marketing and business activity boring. But, it is vital if you’re serious about running a successful, profitable salon business. If you track things you see:
What works and what doesn’t
And the very process of tracking makes you focus on marketing and your business so your sales grow.
Wondering what to track? Here are 6 key salon business activities to measure.