There is a prevailing enigma with hair stylists that can be intimidating if you don’t know them but extremely rewarding once they become your friends. Needless to say, if you have a business that is related to hair, beauty, fashion or style, these are the experts you need to be on your side. When they speak, it is almost always with supreme confidence and power. They can cause a deluge of new customers to stream into your business or do the complete opposite that would be the nasty empty salon nightmare.
Did you know that when the recession hit the U.S. in 2008 and 2009, 8% more hair salons were opened according to the US Census? And while people were losing their jobs to the tune of 1.6 million from 2000 to 2011, hair salons and spas were creating jobs by as much as 75,000?
The power of the hair stylist is incredible and is partially credited with the success of a hair salon. If you want all your chairs to be booked in advance, you should turn to your hair stylists for referrals. Once the customers come in, your job is to make sure they leave excited with the salon services – not just the stylist who serviced them.
Here are a few tips on how to network with hair stylists to boost your business income:
Build Your Salon’s Reputation
This is the bandwagon theory where people love to be part of a success. It’s easier for hair stylists to refer a salon when they won’t be embarrassed by its website, salon façade and services. You can easily start building your salon’s reputation by creating a website that impresses. In this industry, impressions and perception is very important. It’s the very foundation of the business you are in!
Offer Excellent Incentives
Did you know that one of the top salons in Seattle was able to create a lot of foot traffic to their location because they offered great incentives to hair stylists? In fact, they began a “No Tips” policy which was so successful people came in droves and their chairs were booked solid for weeks! Their hair stylists were happy because they didn’t need the tips and were paid handsomely for their work plus they got a lot of confidence boost from not having to depend on tips for more income. You could increase the ante’ by offering incentives for referrals as long as the process is done with proper business ethics among the stylists. Do keep in mind that incentives don’t have to be announced nor do they have to come in form of cash.
Network on Social Media
Finally, don’t limit your options to hair stylists in your midst. Go online and solicit referrals from hair stylists across the state or country! Make friends with hair stylists from out of state so they can refer their clients to you and vice versa when the clients travel. It’s a great way to expand your market without spending a lot.